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Explore the Bottom of the Pyramid and the Top of the New World Trade Center At the BSR 2004 Annual Conference
FOR IMMEDIATE RELEASE

EXPLORE THE BOTTOM OF THE PYRAMID AND THE TOP OF THE NEW WORLD TRADE CENTER AT THE BSR 2004 ANNUAL CONFERENCE

NEW YORK, New York, October 21, 2004 --/WORLD-WIRE/--
Many business leaders have moved beyond the basic need to justify the incorporation of greater corporate social responsibility (CSR) into the way they manage their enterprise. What these same leaders now face is the more complex integration of environmental, human rights, stakeholder and other CSR practices into the way they operate their core business.

It is with this key challenge in mind that Business for Social Responsibility (BSR) hosts "Integrating CSR: New Risks, New Rewards" - the largest CSR event of its kind where business leaders from around the globe will meet November 9-12, in New York City to share experiences, challenges and solutions.

From The Bottom of the Pyramid. . .
C.K. Prahalad, Author of The Fortune at the Bottom of the Pyramid, long recognized as an expert in business strategy, will meet with participants in a special 'in conversation' session at the conference. Prahalad has been at the forefront of a global movement that emphasizes private sector solutions to global poverty by creating products for markets in the developing world that reward sustainability with profitability.

To the Top of the New World Trade Center
The World Trade Center development team will make a very special joint appearance at this year's event. Three years after the destruction of its central landmark, lower Manhattan is being rebuilt with an eye toward sustainable building principles. BSR is pleased to announce that site developer Larry Silverstein, lead Freedom Tower architect David Childs, and Executive Director of the Lower Manhattan Development Corporation Kevin Rampe, will all join participants at this year's conference to discuss the "green design" elements that are being incorporated into one of the most-watched building projects of our time.

The slate of speakers features a number of business leaders and thinkers such as:
  • Sir Tom McKillop, Chief Executive of AstraZeneca plc
  • John Morgridge, Chairman of the Board at Cisco Systems
  • Anne Mulcahy, Chairman of the Board and Chief Executive Officer of Xerox Corporation
  • Paul Pressler, President and Chief Executive Officer at Gap Inc.
  • Paul Skinner, Chairman of Rio Tinto plc and Rio Tinto Limited
  • Joseph E. Stiglitz, 2001 recipient of the Nobel Prize in economics, Professor of Economics and Finance at Columbia University, and former Chief Economist and Senior Vice-President of the World Bank and chairman of the Council of Economic Advisors for the Clinton Administration.
  • Lord Peter Melchett, who has served as Chair and Executive Director of Greenpeace UK, as a member of its International Board and Chair of the Board of Greenpeace Japan. He is now Policy Director of the UK-based Soil Association.
  • Trevor Neilson, Executive Director, Global Business Coalition on HIV/AIDS.
With over 30 instructive and interactive break-out sessions, drawing the attendance of more than 1,000 leaders from business, civil society and the public sector, and representation from more than 40 countries, the BSR Annual Conference is one most valuable networking and learning forums for CSR experts and those new to the field. We invite you to join us in New York at the Grand Hyatt New York - November 9-12.

About BSR
Founded in 1992, Business for Social Responsibility provides advisory and information services to its member companies, the broader global business community and other key CSR stakeholders. For more information about BSR and to register for the conferences, visit www.bsr.org.

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