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FOR IMMEDIATE RELEASE
EXPLORE THE BOTTOM OF THE PYRAMID AND THE TOP OF THE NEW WORLD TRADE CENTER AT THE BSR 2004 ANNUAL CONFERENCE
NEW YORK, New York, October 21, 2004 --/WORLD-WIRE/-- Many business leaders have moved beyond the basic need to justify the incorporation of greater corporate social responsibility (CSR) into the way they manage their enterprise. What these same leaders now face is the more complex integration of environmental, human rights, stakeholder and other CSR practices into the way they operate their core business.
It is with this key challenge in mind that Business for Social Responsibility (BSR) hosts "Integrating CSR: New Risks, New Rewards" - the largest CSR event of its kind where business leaders from around the globe will meet November 9-12, in New York City to share experiences, challenges and solutions.
From The Bottom of the Pyramid. . .
C.K. Prahalad, Author of The Fortune at the Bottom of the Pyramid, long recognized as an expert in business strategy, will meet with participants in a special 'in conversation' session at the conference. Prahalad has been at the forefront of a global movement that emphasizes private sector solutions to global poverty by creating products for markets in the developing world that reward sustainability with profitability.
To the Top of the New World Trade Center
The World Trade Center development team will make a very special joint appearance at this year's event. Three years after the destruction of its central landmark, lower Manhattan is being rebuilt with an eye toward sustainable building principles. BSR is pleased to announce that site developer Larry Silverstein, lead Freedom Tower architect David Childs, and Executive Director of the Lower Manhattan Development Corporation Kevin Rampe, will all join participants at this year's conference to discuss the "green design" elements that are being incorporated into one of the most-watched building projects of our time.
The slate of speakers features a number of business leaders and thinkers such as:
Founded in 1992, Business for Social Responsibility provides advisory and information services to its member companies, the broader global business community and other key CSR stakeholders. For more information about BSR and to register for the conferences, visit www.bsr.org.