FOR IMMEDIATE RELEASE
Sustainability Conference Drives Innovation and Idea-Sharing Among Top Established Companies and Start-ups in Monterey, CA from June 7-10
Brands and Start-ups Showcase New Campaigns and Sustainability Report Findings
MONTEREY, Calif., June 8, 2010 --WORLD-WIRE/-- Sustainable Brands 2010 (SB ’10) serves as a communications platform for both global brands and local start-ups to showcase the latest in green business trends, products and company-wide sustainability initiatives. From rethinking the marketing of reusable bags to exploring the psychological drivers of a sustainable purchase, the conference builds an environment of collaboration, discovery and transformation.
The following company launches and in-depth survey findings are representative of the wide array of innovation and creative thinking emerging from the sustainability conference of the year:
For transformational leadership development, the RWA provides an incisive evaluation of a person’s communication preferences across a wide spectrum of values and social attitudes. For consumer insights, individual RWA psychometric data is rolled into a group-level report. By overcoming the or short-sightedness of conventional demographics-based thinking, the RWA data helps marketers increase market share and inspire new brand zealots, online and off.
To achieve this, Replenish is pioneering a patented, concentrate delivery system that will transform the way household liquids are packaged and consumed. The company’s flagship product, which will be available later this year, is an eco-friendly, all-purpose household cleaner in a reusable bottle that makes concentrates easier to use, is safer for the environment and saves money for consumers and retailers. For more information visit www.myreplenish.com.
The Sustainability in Practice SIP™ Certification program provides a way for vineyards statewide to verify their attention to integrated farming practices through a commitment to environmental stewardship, equitable treatment of employees and economic viability. The SIP™ seal is often found on the back label of a wine bottle, providing assurance that the wine has been crafted not just for flavorful enjoyment, but with concern for the environment, and stewardship in the community.
Blue Avocado (Finalist in the Sustainable Brands 2010 Innovation Open Competition)
RecycleMatch (Tuesday, June 8 from 12:15-12:30pm,Steinbeck Forum)
RecycleMatch has quickly gained customers as well as broad interest among the sustainability, tech and entrepreneurship circles. RecycleMatch was recently named to Entrepreneur Magazine’s “100 Brilliant Ideas” list, as well as Opportunity Green’s “Twenty-five most Innovative Green Start-ups”.
Life Technologies Corporation’s “re:sponsibility” Campaign
About Sustainable Brands Conference
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions provide inspiration, techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. Registration is open and seating is limited: http://www.sustainablebrands10.com
About Sustainable Life Media
Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community including membership, targeted e-newsletters, online learning programs, community, and the flagship Sustainable Brands conference. SLM delivers top news stories related to the who, what and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers who can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters for free, please visit http://www.sustainablelifemedia.com/newsletters.
Cohn & Wolfe