FOR IMMEDIATE RELEASE
Opening Day of Sustainable Brands ’10 Brings Visionaries and Innovative Companies Together with Game-Changing Launches and Insights
Business Leaders Share the Latest in Consumer Trends and Launch Breakthrough Products in Monterey, CA from June 7-10
MONTEREY, Calif., June 8, 2010 --/WORLD-WIRE/-- Sustainable Brands 2010 (SB ’10) kicked off with brand leaders, entrepreneurs and start-ups vying to build the road to sustainability, despite uncertain economic times. Eleven finalists competed at the 2nd annual SB Innovation Open yesterday, with results (and the winner’s $10,000 prize donated by Nike) to be announced on the closing day, Thursday, June 10th.
The first full day of SB ‘10 celebrated companies that embody the conference’s “Power of AND” theme by creating products and conducting studies that are transforming the increasingly complex business and environmental challenges faced by organizations today. The services and findings of selected leaders span multiple industries – from sustainable sunglasses to forestry carbon offset programs – and represent diverse and uniquely compelling drivers shaping the future of the corporate sustainability movement.
The following companies will unveil revolutionary products and studies during Sustainable Brands 2010, offering a snapshot of the compelling announcements comprising this year’s programming:
The 2010 data indicate that in the United States, 75 percent of consumers say that it is somewhat or very important to them that the brands they buy come from green companies and the majority of respondents globally plan to spend the same or more money on green products in the coming year. Over 60 percent of consumers in all countries want to buy from environmentally responsible companies, but the cost of green products continues to be a hurdle in developed countries. More than two-thirds of respondents in each country polled cite reducing toxics and dangerous substances as the most important activity a company can do to be green, followed by water conservation or recycling.
MODO Eyewear (Wednesday, June 9 from 3:15-4:15pm, Ferrante 3)
SustainAbility/GlobeScan Survey: Improving Sustainability Performance is Key to Enhancing Corporate Brand Image, According to Experts (Tuesday, June 8 from 2:00-3:00pm, Colton)
Zumer’s 2009 Sustainability Initiatives Annual Report
EcoSecurities Forest Carbon Offsetting Research
Focusing on the North American respondents, highlights of the research include:
-For the second year in a row, three out of four North American respondents claim to have a positive attitude towards forestry;
-Participants from North America highlighted the most important factor when purchasing forest carbon offsets are carbon standards (85%), closely followed by project location (85%) and project type (83%);
EcoFocus Worldwide’s “Are You Ready for Eco-Mom?” Report (Wednesday, June 9 from 3:15-4:15pm, Steinbeck Forum)
1. What are the top 4 most important things to them when it comes to eco-friendly practices?
2. What are the 4 largest barriers that get in the way of eco-friendly choices?
3. What do you need to be doing to reassure them that your brand is the right choice?
4. What are the unexpected benefits that EcoMoms are getting from choosing a more eco-friendly lifestyle?
Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation today, all types of designers participating in this global shift, and an unprecedented list of others. Speakers and sessions provide inspiration, techniques and best practices as economic realities, corporate responsibility and the environment come together to create a new strategic business imperative. Registration is open and seating is limited: http://www.sustainablebrands10.com
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Cohn & Wolfe