Allgreen Group Launches AllGreen Magazine and AllGreen.com

, Allgreen Group Launches AllGreen Magazine and AllGreen.com

FOR IMMEDIATE RELEASE

ALLGREEN GROUP LLC LAUNCHES ALLGREEN MAGAZINE (CT EDITION) AND ALLGREEN.COM
Magazine and Web site will provide environmental news, events and information, a green consumer and business directory, and a marketplace containing one of the world’s premier in-stock selections of eco-friendly merchandise.

HARTFORD, CT, January 3, 2008 --/WORLD-WIRE/-- AllGreen Group LLC, a new environmentally focused media, event and marketplace company, announced the launch of AllGreen Magazine (CT Edition), and the beta version of its informative Web site, AllGreen.com.

The new magazine and Web site will serve as a clearinghouse of environmental news, events and information. The Web site’s interactive consumer and business-to-business directory will promote green business and connect consumers to local stores and service providers, while the online AllGreen Marketplace will feature one of the planet’s premier selections of eco-friendly in stock products, including clothing, goods and gifts.

The quarterly magazine—printed on a blend of recycled paper—is Connecticut’s first definitive consumer guide dedicated to eco-friendly living. “Connecticut has the potential to be a leader in guiding the world toward solutions for a better planet,” says editorial director Heather Burns-DeMelo. “There is a buzz in the air. From universities to government to corporations to small businesses and nonprofit organizations, there isn’t a sector that’s not bubbling up with innovative green initiatives. AllGreen Magazine aims to be a galvanizing force and to bring eco-friendly living into the mainstream.”

Featuring everything from companies with green products and services to tips for integrating environmentally sound living at home, work and play, AllGreen Magazine and AllGreen.com are valuable resources for both consumers and businesses.

Each issue of the magazine will include:

» Informative features – read about national “green” trends, state and town leaders in the sustainability field, the latest developments in technology and much more

» Expert advice – send us your questions, and our experts will provide the answers, whether it’s how to make mulch from compost or ways that you can reduce your carbon footprint

» Tips and fun facts – learn how to make green living simple, whether you’re a long-time environmentalist or just starting to live a greener lifestyle

» Consumer and business-to-business directory – find stores and companies with green initiatives in our user-friendly business listings, which are organized by category and county, and include the company’s name, address, phone, fax and Web site address

» Calendar of events – be on top of what’s happening in and around Connecticut

» Green shopping and seasonal gift guide – get the scoop on where to find earth-friendly products and services for the home and office

The inaugural (Winter) edition of the magazine is currently being distributed to homes and businesses throughout Connecticut. Subsequent editions will appear in the spring, summer and fall, with a total circulation of approximately 100,000 copies per issue, and an estimated readership of 250,000 per issue. The Web site, currently in its beta version, will officially launch in the coming weeks.

AllGreen Group LLC’s publisher is Michael J. Guinan, managing partner, who is also the principal of Hartford-based Marketing Resource Consultants (MRC), co-publisher of Hartford Magazine and publisher of CT Business Magazine, Home Living CT and The Greater Hartford Charitable Events Guide. AllGreen’s senior editor is Carol A. Latter, who also serves as editor of CT Business Magazine and oversees several of MRC’s other publications. AllGreen’s creative director is David E. Frith, who heads up creative for MRC.

The new eco-friendly magazine is produced and published under the direction of MRC, and will be mailed quarterly with Hartford Magazine and CT Business Magazine. It will also be distributed to government officials, legislators, town chambers, hotels and eco-friendly businesses statewide, and will be available at prominent consumer events, including Sun WineFest, the Original Connecticut Home & Remodeling Show and two AllGreen-sponsored expos, scheduled for 2008 in Hartford and Fairfield County.

The Web site is managed by AllGreen Group’s Interactive Division, headed by Glenn Morelli, managing partner. General manager is Edward L. Cook, Internet director is Benjamin Martin and purchasing director is Chris Kappelman.

For more information, call (860) 728-5700 or visit www.AllGreen.com. For editorial inquiries, please contact Heather Burns-DeMelo at hburns-demelo@allgreen.com. For advertising and all other information, contact Michael Guinan at mguinan@allgreen.com.