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WORLD-WIRE JULY 12, 2004
FOR IMMEDIATE RELEASE
ZAP AD "PARKING KARMA" RECOGNIZED AT CANNES ADVERTISING AWARDS
SANTA ROSA, California, July 12, 2004 --/WORLD-WIRE/-- A small electric car made a big impression at the Cannes Advertising Awards in an ad titled "Hello, Parking Karma" from the creative team of David Swope and Neil Levy and electric car maker ZAP (Stock Symbol:ZAPZ).
ZAP's Ad "Hello, Parking Karma" was one of only three U.S. ads to make Cannes Short List in the Automotive Press category.
The Cannes Advertising Awards features the world's best advertising across press, outdoor, cyber, film, media and direct media. ZAP's ad was one of only three U.S. automotive print ads to be short listed at the international award competition. The winners and short lists sections are online at http://www.canneslions.com until July 12, 2004.
See the ads online at http://zapworld.com/about/news.asp.
ZAP's ad pokes fun at SUVs, while introducing its compact electric WORLDCAR L.U.V.™ (Light Utility Vehicle). The poster shows a fallen tree crushing two SUVs while sparing the smaller ZAP car between them with a headline, "Hello, Parking Karma." A second in the series shows a line of birds on a wire above a parking lot. The only car left 'untouched' is the ZAPCAR™ near the headline, "Nature Thanks You."
ZAP says the ad campaign is intended to generate consumer interest in advanced technology vehicles while attracting auto dealers for ZAP's auto dealer network. ZAP is organizing placements for the ads with trade publications, media companies, and on the Internet, as well as postcard and poster campaigns.
Photographer Curtis Myers took several hundred photos, which he and Art Director Swope (www.swopecreative.com) then digitally composited to create the final images.
"Nature Thanks You" is a second ad in ZAP's WORLDCAR campaign by Swope/Levy.
"To stand out in the crowd, we needed to make car ads that didn't look like traditional car ads," says Swope. He notes, "We'll probably never get invited to work on the Hummer account."
Copywriter Levy adds, "It's a great product, and it's been an amazing opportunity. We hope our efforts will give the automobile industry as well as the world a wake up call about the viability of electric vehicles."
Myers says, "From a production angle, this was a very challenging campaign because of the limited budget." He spent several days retouching the shots. "We made it work through gumption and hours of digital work. Nothing great comes easy and I think that's why the feedback we've received is so strong."
David Swope and Neil Levy are a San Francisco-based freelance advertising team. Together, they have over 20 years' experience, creating integrated branding for consumer and business-to-business accounts.
Curtis Myers Photography (www.curtismyers.com) specializes in advertising location photography, as well as digital post-production. His work has been featured in national magazines for Fortune 500 corporations.
ZAP has been a leader in clean transportation technologies since 1994, delivering more than 85,000 vehicles to customers in more than 60 countries. A public company, ZAP is traded on the Over-the-Counter stock exchange under the symbol ZAPZ. The company offers a variety of advanced technology vehicles, including electric cars, bicycles, scooters, motorbikes, underwater scooters and more.
For more information, visit http://www.zapworld.com or call +1-707-525-8658.
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FOR IMMEDIATE RELEASE
BATTLE OVER CALIFORNIA’S REDWOODS TAKES ROOT IN FEATURE FILM
SAN FRANCISCO, California, July 12, 2004 --/WORLD-WIRE/-- mPixx Entertainment, Inc. has joined forces with San Francisco-based producer E. Kevin Collins to bring David Harris’ acclaimed book, “The Last Stand: The War Between Wall Street and Main Street Over California’s Ancient Redwoods,” to the big screen.
A true saga of corruption, corporate greed and attempted murder, Harris’ tome chronicles the hostile takeover of the venerable Pacific Lumber Company by Houston-based Maxxam Corporation in the mid-80s, and the impassioned efforts of a small-town lawyer to save the world’s last private stands of old-growth redwoods from Maxxam’s chainsaws.
“It’s a classic David and Goliath story,” said Collins. “In the best tradition of Frank Capra, a committed individual stands up against a multinational corporation.”
Collins and mPixx acquired film rights and subsequently assigned them to an LLC formed specifically to develop the project. The Last Stand Group, LLC will be headquartered in San Francisco, with Collins serving as managing general partner. Primary producing duties will be handled in Los Angeles by mPixx principals Monte Christiansen and Simmie Noble Collins.
The film will follow a series of interwoven story lines involving the takeover and how it divided the residents of Scotia, a small logging community in northern California and the only company town left in America. Torn between tradition and sudden economic prosperity, the situation pitted brother against brother, and childhood friendships turned adversarial.
“What happened to Pacific Lumber is emblematic of what’s going on all around the world,” Collins acknowledged. “It’s about how big business is exploiting people and the planet in the name of ‘free enterprise’.”
Pacific Lumber, a family business for almost a century, stipulated a policy of never harvesting forests faster than they could grow, believing that the welfare of the land must share equal footing with company profits, regardless of the demand of the marketplace. These trees are the largest and oldest living things on earth, some predating the birth of Christ.
Enter a smooth-talking corporate raider from Texas with his sights set on the undervalued company. In a parable of all that went wrong with American business in the 1980s, Maxxam eventually leveraged control of the company with help from securities house Drexel Burnham Lambert, and a secret group of backers that included junk bond king Michael Milken and investment bankers Ivan Boesky and Boyd Jeffries.
Saddled with a whopping debt after the takeover, Maxxam abandoned the policy of selective cutting and began mowing down trees as quickly as possible to rev up cash flow -- a scheme that became known as the Texas Chainsaw Massacre. This “rape and run” strategy ultimately decimated wildlife habitats, caused widespread flooding and mudslides, destroyed salmon-rich streams, and caused deep rifts in a land known for its serene majesty.
Within months, the new owner had stripped Pacific Lumber’s assets and plundered its pension fund -- and the redwoods themselves had become expendable pawns in a game of commercial self-indulgence. The welfare of the forest became secondary to a corporation’s bottom line.
The response of Bill Bertain, a hometown lawyer who had rarely handled anything larger than a divorce, was to fight back. Despite financial setbacks that nearly cost him his career and marriage, he went head to head with Maxxam in state and federal courts, bringing the conspiracy to the attention of Congress. Milken, Boesky and Jeffries were later indicted for securities fraud and sent to prison, and Drexel Burnham was forced into bankruptcy.
In the meantime, enraged by Maxxam’s indiscriminate logging practices, an army of young “eco-warriors” stepped in and conspired to stop the clear-cutting by staging protests, blocking roads, and risking their lives by living on small platforms high in trees slated to be cut down. The battle turned explosive when the movement’s leaders were victims of a car bomb.
The filmmakers will take the story further than Harris’ book, published in 1996 by Random House, as the redwoods continue to be a locus of an environmental holy war, with skirmishes still fought in courtrooms, on back roads, in the media, and in the homes of local residents who are angry that the forests are disappearing. Today less than 3% of the virgin redwoods remain standing, and those are expected to vanish within the next ten years.
CONTACT: E. Kevin Collins, 415-665-7069, firstname.lastname@example.org
mPixx Entertainment, 818-986-2186, email@example.com or firstname.lastname@example.org, www.thelaststandmovie.com (coming soon)