FOR IMMEDIATE RELEASE

SKOOPERBOX PARTNERS WITH SKYMALL: FLYING THE FRIENDLY SKIES

LOS ANGELES, CA July 2, 2007 --/WORLD-WIRE/-- Y-DITT, LLC and SkyMall, Inc., have partnered together as SkyMall launches its 2007 Holiday Catalog. The 2007 SkyMall Catalog is expected to reach an estimated 200 Million travelers and SkyMall has chosen Skooperbox™ as one of its "SkyMall Collection" partners stating: "The timing is perfect." 20 Million SkyMall Catalogs are set to drop for the holiday season beginning October 1 and continuing through the end of December.

Perfect Timing
The City of San Francisco has banned all plastic bags; Orange County, the City of Santa Monica, Portland and now the entire State of California are all considering similar legislative measures. Time Magazine recently declared: Just Say No to Plastic Bags. Citing that it takes over 1000 years for a plastic bag to break-down in a landfill, while the Amazing Skooperbox™ completely biodegrades within days. Consumers are in search of a green and eco-friendly alternative to plastic bags and Skooperbox™ is the answer.

"Skooperbox™ is very selective in choosing its business partners and we are extremely pleased with the opportunity to work with such a quality company as SkyMall, Inc.," said Sam Chia, President of Y-DITT, LLC. "We are confident that this collaboration will result in the successful expansion of the Skooperbox™ world. The SkyMall Holiday Catalog is a perfect venue for the Skooperbox™ brand."

The company has created a unique and exclusive Go Green dog clean up product that caters to consumers seeking a natural and organic alternative to plastic bags. Made out of 100% recycled paper and also 100% Biodegradable, Skooperbox™ has a high appeal to a discerning demographic of consumers. Together with its ergonomic design and patent pending scraper tab,Skooperbox™ is as fun and easy to use as it is earth friendly. Skooperbox™ is available in a small/medium size and large.

Everyone from children to celebrities love the Skooperbox™

Skooperbox™ was recently featured on CBS News in their featured segment "Does It Work?" It absolutely worked and they loved it. http://www.cbs47.tv/mediacenter/?videoId=64110.

Y-DITT, LLC is an innovative marketing company and an expert in creating leading socially and environmentally aware brands for consumer products and health and safety products. The centerpiece of the company is the Skooperbox™ line that reflects the company's environmental spirit. The company was launched in 2005 and is located in Placentia, California. For more information, please visit www.skooperbox.com.

SkyMall, Inc., is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs.

The SkyMall brand is almost universally known among affluent and well-educated travelers who are receptive to innovative, unique products.

SkyMall is owned by NY-based private equity fund, Spire Capital Partners and The Greenspun Corporation. Corporate offices are located in Phoenix, Arizona.

SkyMall was founded in 1990.

Enjoy the Walk!

CONTACT:
Y-DITT, LLC.
Gustavo Zarate,
VP Marketing/Advertising
(213) 324-4909
gz @ skooperbox.com