WILD PLANET LAUNCHES ECO-FRIENDLY SEAFOOD PRODUCT LINE

Wild Planet Low-Mercury Albacore Tuna Now Available in New 2-lb Food Service Pouch

McKINLEYVILLE, CA, May 18, 2007 –-/WORLD-WIRE/-- Wild Planet Low Mercury Albacore Tuna, rated Best Choice by Monterey Bay Aquarium Seafood Watch for meeting outstanding environmental sustainability standards, announces product availability for food service customers.

Wild Planet's albacore tuna product is highly differentiated by its hand-packed, once-cooked process which results in six times the EPA/DHA Omega 3 oils compared to the national brands. The product's award-winning flavor and texture have been rightly described as the ‘filet mignon' of albacore. The product is positioned as "low mercury" since size grading prevents larger fish, which are normally much higher in mercury, from being included in the pack.

"We are very pleased to make Wild Planet Low Mercury Albacore available to the food service industry," says William Carvalho, CEO of Wild Planet Inc. "Consumers want an eco-preferable tuna choice, and with people clamoring for safe tuna products that are high in Omega 3s and taste great, we know it's the right product coming out at just the right time."

Wild Planet will debut the shelf-stable 32-ounce pouch at the National Restaurant Association Show in Chicago May 19-22.

About Wild Planet Inc.
Wild Planet is a West Coast seafood producer with a mission to promote marine conservation, as well as consumer health and safety benefits. Founded by long-time fishermen from the Pacific Northwest, its canned retail line has gained significant placement in the specialty and natural market space and is currently distributed by Tree of Life, Nature's Best and others. Wild Planet products can be found at high quality natural food grocers and select Whole Foods nationwide.

To find specific stores in your area, please call 1-800-998-9946. Check out www.safetuna.com for more details.

© 2007 Wild Planet, Inc.

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