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NEW LEAF PAPER SETS NEW ENVIRONMENTAL STANDARD WITH NEW LEAF SAKURA 100 — THE FIRST COATED PAPER AVAILABLE IN THE U.S. MADE WITH 100% POST-CONSUMER WASTE

Significant advance over the recycled coated sheets of other U.S. paper companies, which contain only 10%-30% post-consumer waste

New Leaf Sakura 100 is designated Ancient Forest Friendly™ and manufactured with Green-e® certified renewable wind energy

SAN FRANCISCO, CA, MAY 1, 2007 --/WORLD-WIRE/-- New Leaf Paper has set a new environmental standard with the national launch of New Leaf Sakura 100, the first coated paper manufactured from 100% post-consumer waste (PCW). Most recycled coated papers in the U.S. fall well below this standard, containing only 10% to 30% PCW. New Leaf Paper set the previous standard with their product lines New Leaf Reincarnation Matte and New Leaf Primavera Gloss and Silk, made with 50% PCW and 40% PCW respectively.

New Leaf Sakura 100 is the latest in a long history of environmentally superior product innovations at New Leaf Paper, a company well respected for its leadership in driving sustainability in the paper industry. New Leaf Sakura 100 is praised for exceptional printability and detailed imagery reproduction. "Sakura 100 has a beautiful surface quality," says Jeff Mendelsohn, President of New Leaf Paper. "Designers like the sheet because of its ability to reproduce vibrant photography and graphic imagery, and printers appreciate how well it runs on press."

Environmental attributes of New Leaf Sakura 100 reflect New Leaf Paper’s holistic approach to sustainability:

100% post-consumer waste, which preserves forests and reduces landfill and greenhouse gas emissions
Processed chlorine free, which helps keep rivers free of poisonous bleaching products
Designated Ancient Forest Friendly™, which reflects the highest environmental standard in North America
Manufactured with 100% Green-e® certified renewable wind energy, which helps reduce the nation’s output of the greenhouse gases that cause global warming

DESIGNATED ANCIENT FOREST FRIENDLY™ , THE ENVIRONMENTAL GOLD STANDARD
Ancient Forest Friendly represents the most comprehensive standards for environmental responsibility in the paper industry. To earn the Ancient Forest Friendly™ (AFF) designation, a paper must be manufactured with a high percentage of post-consumer waste and not contain any virgin fiber from old-growth, ancient or endangered forests. If there is virgin fiber in the paper, it must be both FSC certified and assessed to not originate from endangered forests. This coveted designation was created by Markets Initiative (www.marketsinitiative.org), an organization instrumental in stimulating the market for environmentally responsible papers, which in turn has had measurable benefits to human health and the biodiversity of forests.

ABOUT NEW LEAF PAPER
New Leaf Paper is the largest paper company in the U.S. that deals exclusively in environmentally superior papers. Since 1998, the San Francisco-based company has led the paper industry in developing and distributing environmentally responsible papers that compete aesthetically and economically with leading virgin-fiber products. New Leaf Paper offers a selection of more than 30 coated, uncoated, and board grade papers, many with 100% post consumer waste recycled content; its inventory products are all manufactured with Green-e® certified renewable wind power and biogas energy. New Leaf Paper products range from luxurious finishes to offset papers, and its customer list includes printers and designers, book publishers, Fortune 500 companies and preeminent nonprofit organizations.

For more information, please call New Leaf Paper at (888) 989-5323 or visit www.newleafpaper.com.

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