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FOR IMMEDIATE RELEASE

DANCING DEER BAKING CO., CITY YEAR AND TIMBERLAND TEAM UP TO RECLAIM HISTORIC PARK FOR EARTH DAY

BOSTON, MA, April 17, 2006 --/WORLD-WIRE/-- Timberland, Dancing Deer Baking Company and City Year announced today that they are joining forces for Earth Day to clean up the historic Stony Brook Reservation in Boston that has fallen into disrepair. The Stony Brook Reservation in Hyde park is a 475 acre green space that was set aside by Bostonians for its natural splendor in the 1890s and is part of the first municipal park system in the nation. The park has been abandoned in recent years, and has become a dumping ground for illegal debris.

The project is part of Timberland's tenth Global Earth Day celebration. This year, over 9500 volunteers will serve on 170 environmental projects in 30 countries. Boston volunteers will focus on transforming the reservation into a resource for families and children to explore and to discover the beauty of nature.

Over 150 employees, friends, investors and customers from City Year, Dancing Deer and Timberland including Dancing Deer's CEO, Trish Karter, will work to cut overgrown trails and remove tires, oil drums and vehicles this Saturday, April 21. The event unites Dancing Deer and Timberland two companies passionate about environmental stewardship and strong communities.

"We spend every day looking for ways to reduce our environmental impact in the product development, manufacturing and distribution processes," said Jeff Swartz, President and CEO of The Timberland Company. "Earth Day is a tangible way to harness the passion our employees, partners and customers have for doing good for the environment by preserving our natural resources."

Dancing Deer is recruiting volunteers who would like to join the project this Saturday. A bus will leave Dancing Deer Baking Co. at 8:15 a.m. and people must be willing to make the 8:15 a.m.-4:00 p.m. full day commitment to help transform the park. The event is being sponsored by Timberland with Dancing Deer sharing free brownies to fuel the volunteer's important work! Interested volunteers over the age of 14 must email spreadsweetness@dancingdeer.com by Friday, April 20th to sign up.

City Year, Inc., worked closely with the Department of Conservation and Recreation to secure a high impact project. City Year will run the 9 am-4 pm service project that is planned for Saturday at Stony Brook Reservation. "We are so excited to be serving alongside two companies, Timberland and Dancing Deer Baking Co., that exemplify active corporate citizenship and model a true commitment to the environment," remarked City Year Boston Executive Director Sandra Lopez Burke.

"This is the beginning," said Trish Karter, "I'm delighted to be working with Timberland and City Year, two organizations that inspire us all to do more. We have big hopes for future Earth Days. Meanwhile, we share ideas on how to build community and make a positive environmental impact."

Visit Dancing Deer online at: www.dancingdeer.com.

CONTACT:
Ursula Liff
Dancing Deer Baking Company
Ursula.liff@dancingdeer.com
617.442.7300 x210


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