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FOR IMMEDIATE RELEASE GREEN IS THE NEW RED, WHITE & BLUE AND "AMERICA THE GREEN" PODCAST BRINGS THAT HOME WITH FLYING COLORS SANTA FE, NM, January 10, 2007 --/WORLD-WIRE/-- Call it the tipping point, a wake-up call or even the duh moment but "Green" is in the air. South Dakota at 107 degrees. Monsoon-like flooding in the Northeast. The Greenland ice sheet melting twice as fast as five years ago. Suddenly the Earth has started to speak out and not so subtly. The question is: What can we do? As communicators for Irv Weinberg, John Biethan and Carolyn Parrs, the answer was simple: "America the Green" - a podcast they conceived right after viewing Al Gore's film Inconvenient Truth. In the first two weeks of America the Green's launch, iTunes picked them up, featured their show and off they went with flying colors. "What's needed are not just big solutions but many people doing small things that add up to big things," says Irv Weinberg. "When enough people reach a critical mass of consciousness and don't leave it for the next guy or girl to do it for them, real change happens. It always does." 
That's the mission of America the Green. Each week from Santa Fe, New Mexico, the team speaks up and out with green business leaders, local community activists and forward thinkers such as New York Times bestselling author and radio host, Thom Hartmann, in order create permanent, positive change through the greening of America.
Their podcast begins by alerting their listeners with an eco wake-up call like: "The average person spends approximately 90% of their time indoors. According to the EPA, six out of ten homes are 'sick'. Meaning that they are hazardous to your health to live in." Then with a mix of passion and humor, Parrs, Weinberg and Biethan discuss the problem and more importantly, real solutions, with an invited guest. "Be the change you want to see in the world," is their motto, inspired by Mahatma Gandhi. According to Carolyn Parrs, "Rarely does anything change from the top down. It all happens in the trenches. And that's you and me and a million other Americans speaking out and making it happen in our own, unique way." America the Green is produced by Mind Over Markets and engineered by Biethan, a recognized Podcast Producer. According to Biethan, "Podcasting is an online social media bringing together like minded people who not only share common interests but a desire to form a social community to communicate, interact and share their interests." Mind Over Markets, a Santa Fe marketing communications firm owned by Weinberg and Parrs, is dedicated to helping green and socially responsible companies grow. Their personal and professional commitment is to apply their depth of skills, abilities and insights to companies and organizations whose products, services and values help create positive change and serve the public good. Listeners can check out America the Green at www.AmericaTheGreen.com or Mind Over Markets at www.MindOverMarkets.com. For more information call 505-989-4004. CONTACT: America the Green and Mind Over Markets 1807 Second St. Suite 45, Santa Fe, New Mexico 87505 505-989-4004-T 505-989-4005-F www.MindOverMarkets.com www.AmericaTheGreen.com |
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