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FOR IMMEDIATE RELEASE:

PRODUCT DESIGNERS, STUDENTS AND DESIGN EDUCATORS
Don’t miss this last chance to attend a Design:Green workshop this Spring.
NEW YORK, NY, June 10, 2004, --/WORLD-WIRE/-- Register now to attend this IDSA-endorsed eco-design workshop scheduled for Thursday, June 17, 2004 at Chicago's Merchandise Mart (post NEOCON).

Learn why participants describe this one-day highly interactive eco-design event with kudos like "Awesome" "Inspiring," and "I have a lot of experience with eco-design and I still learned a lot."

Solve real-world problems presented by Herman Miller, Philips, and Hardwood Information Center.

Learn from highly informative presentations by John Paul Kusz/IDSA, past chair of the Environmental Responsibility Section of IDSA and Associate Director of the Center for Sustainable Enterprise, Stuart Graduate School of Business, and Jacquie Ottman/IDSA, green marketing consultant and author, Green Marketing: Opportunity for Innovation.

Registration is limited to 115. We are expecting it to be sold out. Admission is $45 for professionals and $20 for students. So register now!

HOW TO REGISTER
Registration for the Design:Green workshop is being handled by NEOCON 2004. To register, link to http://www.designgreen.org and you will be directed into the NEOCON registration system. You will not receive a badge or confirmation in the mail. A badge is not necessary to enter the Merchandise Mart since NEOCON will be over on Wednesday. Simply come to the Merchandise Mart on Thursday morning at 7:30 and you will be directed to the Design:Green workshop room.

Please contact the NEOCON representatives at 800.677.6278 or 312.527.7600 with any questions.

ALSO:
DON’T MISS THE "Mixed Greens" PRE-WORKSHOP NETWORKING EVENT!
Attendees and other interested “greens” (You need not be registered for the workshop) are invited to join us for the Mixed Greens Chicago Launch Party for Design:Green hosted by IDSA/Chicago on Wednesday, June 16 from 6:30 to 9:00 pm. Goose Island Brewery at 1800 North Clybourn, Chicago. Special guest speaker: Steve Belletire/IDSA, Southern Illinois University, Carbondale.

ABOUT DESIGN:GREEN
Design:Green is an educational initiative with the goal of jumpstarting eco-design education for U.S. product designers. Core activities includeone-day workshops in which practicing product designers, students and educators learn how ecodesign can be a stimulus for groundbreaking innovation, address technical factors using the Business-Ecodesign Tools, an easy-to-use toolkit developed by the Environmental Responsibility Section of IDSA, and work on actual product design cases presented by the Hardwood Information Center, Herman Miller, and Philips.

Design:Green is being conducted in partnership with U.S. EPA, the Design Foundation of IDSA and J. Ottman Consulting, Inc. It is endorsed by the Industrial Designers Society of America and the o2 Global Network of green designers. Additional sponsorship provided by Hardwood Information Center and Philips. Media sponsors include Metropolis, I.D., Core 77, GreenBiz.com and Sustainablebusiness.com

Previous Design:Green workshops were conducted in New York (March 27, Pratt Institute) and Minneapolis (April 24, Minneapolis College of Art and Design).

See www.designgreen.org for more details.

If you have any further questions, please contact us at info@greenmarketing.com or call 212-879-4160.

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