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MINNEAPOLIS, MN, May 7, 2004 --/WORLD-WIRE/-- Concepts like ³eco-design², ³extended product life² and ³design for disassembly² were on the agenda on Saturday April 24 when 99 practicing product designers, students, educators gathered to attend the second of three workshops slated for this Spring as part of the Design:Green initiative. As described in more detail below, Design:Green is an educational initiative being conducted in partnership with U.S. EPA, the Design Foundation of IDSA and J. Ottman Consulting, Inc. with the goal of jumpstarting green education for industrial and product designers in the U.S.

Hosted at Minnesota College of Art and Design¹s (MCAD) Minneapolis campus, the audience gave high praises to the workshop based on the Business-EcoDesign Tools toolkit developed by the Environmental Responsibility Section of IDSA. Lester Shen, Director of the BS: Visualization Program at MCAD lauded the workshop as a ³wonderful program and a great learning experience for the participants.²

Afternoon break-out sessions presented by representatives from Aveda, Philips, the Hardwood Information Council, and Logic Product Design provided attendees with an opportunity to put their newfound knowledge of eco-design to work on a real-life design problem. The day closed with an ³Open-mike² session in which participants exchanged information and learned about locally available design resources.

Workshop attendees and others convened the evening before for a "Mixed Greens" pre-workshop networking party arranged by the local O2 chapter and conducted in conjunction with EnvironDesign.

Next Workshop in Chicago Registration is now open for the remaining Design:Green workshop to take place in Chicago, at the Merchandise Mart, on June 17, 2004 (just after Neocon.) Prospective participants are encouraged to register soon as the workshop is filling fast and spaces are limited. (Link to for details.)

Notes from the Minneapolis workshop will be posted shortly. Photos from the New York and Minneapolis workshops can be viewed at: A copy of the workshop handouts will be made available for downloading this Summer.

Additional Design:Green workshops are now being planned for Fall 2004, and sponsors are being sought. For more details, please contact us.

Jacquelyn Ottman, Kakee Scott Coordinators, Design:Green

What is Design:Green?
Design:Green is an educational initiative with the goal of jumpstarting green education for industrial designers. Its objective is to bring designers up to speed with worldwide trends towards sustainable product development and enhance U.S. competitiveness in the global marketplace. The core activity of the three U.S. workshops has as its objectives, creating a body of designers who are familiar with the Business-Ecodesign Toolkit developed by the Environmental Responsibility Section of IDSA, providing networking opportunities, and in general helping to make their businesses more competitive.

Funded by an Innovation Grant from U.S. EPA, Design:Green is being conducted as a multi-stakeholder partnership among the U.S. EPA, the Design Foundation of IDSA, and J. Ottman Consulting, Inc. It is endorsed by the Industrial Designers Society of America and the o2 Global Network of Green Designers. It is sponsored by Philips and the Hardwood Information Council. Media sponsors include: Metropolis Magazine, Core77,,, I.D., and Raymond Communications.

For more information on Design:Green and to register for upcoming workshops, go to

We're on the web:

CONTACT: J. Ottman Consulting Eco-Innovation and Green Marketing 315 East Sixty-Ninth Street New York, NY 10021-5527 T: 212.879.4160

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