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FOR IMMEDIATE RELEASE RAIN BIRDR CORPORATION STRENGTHENS ITS COMMITMENT TO WATER CONSERVATION WITH THE RELEASE OF ITS "IRRIGATION FOR A GROWING WORLD" WHITE PAPER GLENDORA, CA, April 29, 2004 --/WORLD-WIRE/-- Rain BirdR Corporation, announced today the official release of a four-part white paper which examines the depletion of the Earth's supply of usable water and the recommended solution of efficient irrigation. The paper, titled "Irrigation For A Growing World," provides insight into the vital importance of practicing water conservation and the solutions offered through efficient irrigation. The paper, available in downloadable form on www.rainbird.com, underscores Rain Bird's more than seventy-year commitment of promoting water conservation, and in doing so further solidifies the company's position as the industry expert on water efficient irrigation. "This paper is an excellent primer for communicating the importance of water conservation to all audiences," said Stacy Sharkey, Corporate Brand Marketing Manager at Rain Bird Corporation. "It provides ways for all water users from residential consumers and government municipalities to farmers and groundskeepers of sports fields and golf courses - to incorporate water efficient irrigation practices into their daily routines." Rain Bird's "Irrigation For a Growing World" industry white paper is presented in four chapters, beginning with an overview of the world's water crisis in Chapter One, followed by an examination of available options to address water scarcity in Chapter Two. Chapter Three expands on the option of water conservation through efficient irrigation and stresses the importance of proper irrigation design, installation and maintenance in addition to the benefits reaped by using water efficient irrigation products. The papers conclude with the Fourth Chapter that focuses on incentives, education and awareness programs used by governments, water agencies and industry leaders to encourage water conservation at the local level. "Rain Bird is extremely proud of this paper. It is the culmination of extensive research and input from experts in the fields of water and irrigation. The goal is to increase awareness of the need to use water more efficiently," added Sharkey. Rain Bird's release of the "Irrigation For a Growing World" white paper is the most recent example of the company's history of on-going programs and initiatives designed to create greater awareness for water conservation. Rain Bird's commitment to environmental conservation is also seen in its conservation-focused school teaching curriculums and its sponsorships of several hands-on environmental learning centers at California State Polytechnic University in Pomona, CA. In addition, the company participates in the annual Tournament of RosesR Parade to promote this important environmental message. In addition to English, Rain Bird's "Irrigation For a Growing World" white paper is available in five alternate languages: Spanish, French, German, Italian and Portuguese. ABOUT RAIN BIRD CORPORATION Rain Bird Corporation, based in Glendora, CA, is the leading manufacturer an provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments, and homes in more than 130 countries around the world. Rain Bird has been awarded over 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of WaterT is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico. www.rainbird.com EDITORS NOTE: Artwork is available upon request by contacting William Ostedt at wostedt@ppmgcorp.com, or via phone at 310-556-4443. CONTACT: Stefan Pollack or William Ostedt, The Pollack PR Marketing Group 310-556-4443 spollack@ppmgcorp.com wostedt@ppmgcorp.com |
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