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FOR IMMEDIATE RELEASE

VOLVO CONTINUES NATIONAL SEARCH FOR ENVIRONMENTAL HEROES

Unsung hero will win car for life in fourth annual Volvo for life Awards; $1 Million in contributions to everyday heroes

Nominate at www.volvoforlifeawards.com through Jan. 31, 2006

NEW YORK, NY, January 26, 2006 --/WORLD-WIRE/--
Do you know an environmental hero -- a person who is seeking to protect or improve the planet? If so, Volvo Cars of North America is calling on people to nominate an environmental hero they know in the nation's largest annual search for and celebration of everyday heroes. Volvo will provide three environmental heroes a combined $100,000 to be contributed to the charities of their choice. One environmental hero will be considered among other heroes to receive a new Volvo every three years for the rest of his or her life.

Now in its fourth year, the Volvo for life Awards is a grassroots public service initiative that honors hometown heroes with $1 million in contributions. Through Jan. 31, Volvo invites people to submit hero nominations at www.volvoforlifeawards.com. Volvo is conducting this program to bring attention to the outstanding contributions individuals make to their communities. Previously honored environmental heroes include:
  • Robina Suwol, a Van Nuys, Calif., mom advocating for policies to protect school children from harmful chemicals.
  • Chant Thomas, Jacksonville, Ore., who, through various organizations and educational programs, has spent the past 30 years fighting to save the forests and wildlife in Southern Oregon.
  • Lisa Busch, a Sitka, Alaska native bringing environmentalists and timber proponents together to revitalize her community and the environment.
In March, Volvo will announce the names of 100 semi-finalists and honor their individual accomplishments with a Certificate of Merit. Three finalists in the environmental nomination category will then be selected.

A panel of distinguished judges representing some of the world's foremost experts on conscience, care and character -- including Hank Aaron, Bill Bradley, Richard Branson, Caroline Kennedy, Maya Lin, Paul Newman, Sally Ride, Eunice Kennedy Shriver and last year's top winner, Hope Bevilhymer -- will name one environmental winner. He or she will receive $50,000 to be donated to the charity of his or her choice. The winner also has the chance to win a Volvo car for life. The remaining two finalists each will receive a $25,000 charitable donation. Similar to the environmental award, heroes in the safety and quality of life categories will be honored with charitable donations and the chance for a Volvo car for life.

On April 12, Volvo will honor the three category winners at the Volvo for life Awards Ceremony in New York City at the Rainbow Room. Each year the event features top music entertainment and a celebrity host, as well as documentaries profiling the category winners. The grand award winner, selected by Volvo from the three category winners, will be named "America's Greatest Hometown Hero" and presented with a Volvo car every three years for the rest of his or her life.

To learn more or to nominate a hero, visit www.volvoforlifeawards.com. A Spanish version of the site can also be accessed at this address.

CONTACT:
Kim McMartin
Haberman & Associates
612-372-6464
kim@modernstorytellers.com
and
Sören Johansson
Volvo Cars of North America
949-341-6719
sjohan44@volvocars.com

Media: For photos and more information on the Volvo for Life Awards: www.volvocars-pr.com and www.volvoforlifeawards.com.

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