Latest News Services circuits Contact Archive Subscribe

World-Wire Toolbox
Transmit Your Press Release to the Environmental World
Your news can be transmitted instantly to the major news media across the United States and around the world, and to environmental organizations, corporations, investors, and universities.
Attract Awareness to Your Press Release
World-Wire Press Releases Help You Maximize Public Awareness of Your Important Activities. A press release, often called a news release, is an announcement that seeks to draw media attention to a specific event or product launch. It is written by a corporation or organization to raise public awareness of its activities or policy.

Broadcasters, editors, writers often use press releases as leads to help them develop news reports.

A news report differs from a press release because it goes through an editorial process that includes a balanced mix of viewpoints and information from a variety of sources.
World-Wire is Effective
All paid press releases distributed by World-Wire are delivered directly to the desks of environmental reporters at daily newspapers, newsweeklies, national newswire services such the AP, Dow Jones, and Reuters, trade publications and television newsrooms.

See a selected distribution list at: www.world-wire.com/circuits.html

World-Wire press releases are displayed and archived on the World-Wire website, www.world-wire.com where they are accessible by millions of people, including journalists, investors and general consumers.

All World-Wire releases appear on Google within 30 minutes after they are posted.

All releases are coded with keywords relevant to the content of the release that makes them easily searchable by all search engines such as Google, Yahoo, and Answers, sources used by media searching for raw material for their news reports.

World-Wire can add a list of contacts you provide to our distribution circuit so that these people also receive your press release directly.

World-Wire will publish your logo for no additional charge.

How to Write a Successful Press Release
Headline
A short sentence that announces the core of your message in a way that makes an editor want to read the full text. Limit your headline to no more than one line. Your organization's name should be included.

Dateline
The city and state where your press release originates and the date your release is transmitted.

First Paragraph
Grab the reader's attention here by stating the most important point you wish to make. You have a new contract, technology or award to announce, for example, or you are inviting the public to a conference or trade show.

Message
The main section of your press release gives the details of your announcement - the who, what, when, where, why, and how much that has not already been included. Quotes from people within your organization or outside experts can be featured here.

About Your Organization
Your press release should end with a short paragraph that describes your organization, activities, products, services and a short history. If you are writing a joint press release with another organization include this information for both companies, each a separate paragraph.

Contact Information
The most important information on your press release is the name of the person to contacted by the press, customers and the public. The contact section should be readily accessible at the bottom of your release and should include:

  • Contact
  • Phone
  • Fax
  • Email
  • Website
Return to the World-Wire Home Page
Copyright © 2007, World-Wire. All rights reserved.
News release clients are solely responsible for the accuracy of all content.
World-Wire is a resource provided by Environment News Service